So what’s it all about?

This page sets out how a group of students engaged with just one of the many injustices that feature in the shadier depths of some of our biggest and most favoured high street brands. As part of our work, we had a look at the work of the Clean Clothes Campaign, from which we found loads of conversations about H&M, specifically their #TurnaroundHM campaign. As a group of students who have all shopped there, and with one having even applied to work there, we felt it was a good story to delve into. What this page explores is what we found when looking into the topic of the living wage – a phrase with remarkable variations and interpretations even under the single name of H&M. We decided to do a little thinking and some further research, highlighting some of the most uncomfortable aspects of this issue, that is relevant worldwide as a result of H&M’s extensive international supply chain. We made a few of our own contributions to the conversations too. We created a very simple label as a piece of art-activism, a spoof job advertisement, an Instagram page, and this website to explain what we did and why. What we believe is that we can all afford to pay a little extra, so that the many thousands of people who work for H&M making our clothes are paid enough to live on. We can make a real difference – every voice and action counts, why don’t you try some of this research yourself, and see just how easy it could be for a company like H&M to put their money where their mouth is, and pay a living wage to their workers. Throughout the site you’ll find stacks of information to keep you up to speed and to help you get involved, we would love to see what you come up with! If you do, don’t forget to tag us on Instagram @turnaroundhm (and while you’re at it give us a cheeky follow)